BAGZERO
Have you ever been standing in the checkout line at a grocery store when you realize you forgot to bring your reusable bags with? For this project, I looked into a possible solution to this common problem.
Timeline
3 months
Sept 2022 - Dec 2022
Role
This was a solo semester project. Everything shown is my work.
Tools
Figma, Adobe InDesign, Adobe Photoshop, Procreate
DESIGN GOALS
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Make sustainable choices more accessible and convenient.
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Provide shoppers with confidence in their sustainable choices.
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Motivate users to practice sustainability more consistently.
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Limit the use of single-use bags in the grocery store.
USER RESEARCH
84% of respondents agree we need to increase our efforts to help the declining state of our environment.
less than half of respondents use reusable bags on a regular basis.
Most respondents do not use reusable bags because they forget to bring them with
takes up too much space
don't remember them
inconvenient to carry
too expensive
don't make a difference
NA, always use reusable
other
0 25 50 75 100 125
INTERVIEW INSIGHTS
IDEATION
Building off of research insights, we began ideating on possible service and UX designs that meet the identified design criteria:
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Sustainable
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Convenient
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Accessible
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STORYBOARDING
PROTOTYPING
Working between analog and digital ideation, I began exploring the app functionality and interface.
SIGNUP
Users are then taken to sign up. Here, they are able to pick their price in an attempt to make BagZero more accessible to a range of budgets.
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ONBOARDING
After the start up screen, Bag Zero users are taken to the onboarding screen with animated graphics where they learn about the process of needing a bag, renting a bag, returning the bag, and the bag being collected, sanitized, and returned to the system.
HOME SCREEN
The goal of the home screen was to be fun yet simple. Here, users are able to see how many bags they have out and when they need to be returned by. Users are also able to pull up the QR to checkout bags, view the map of participating locations, and work towards challenges for rewards.
SEE YOUR IMPACT
User can navigate to the impact tracking feature to connect with community and find more information about the company.
With a simple home screen, BagZero can be used as an independent application, or easily integrated into existing shopping apps. The transitions mirror the design language with a fun and playful approach.